The $41 Billion Pet Products Niche

The expression "a dog's life" used to describe a pretty rustic presence for the household pet... Fido slept on the back porch, had an occasional bath in the back yard kiddy pool and for a treat, chewed on a rawhide bone.

Today however, a dog's life often means being toted around in at $400 dog carrier, sleeping at a $1000 dog house, and wearing a collar embedded with Swarovski crystals. Yes times have changed and these days cats, dogs, birds, and the like are living the high life. In 2007, Americans spent a record $41 billion bucks on their beloved pets! All across the world, pet owners are becoming increasingly demanding in regards to pet products rather than settling for cheap, substandard products. Nowadays, just the very best in pet products will do and this also opens up tremendous opportunity for anybody who's interested in selling at the pet goods niche.

Target Market:

Fueling this growing trend in the pet industry business are empty nesters who lavish money and attention in their pets, baby boomers with disposable income and young adults that are waiting until later to have kids and rather are putting their energy and time into Fido and Fluffy.
Even families of more modest means are spending cash on a menagerie of pets. Families see their pets as a member of the family members and are prepared to spend big money on them. Additionally, the influence of popular television shows like Animal Planet, have made the family pet more revered than ever.

Product Trends:

These 5 different trends drive the market for pet products sales:

1. Luxury pet products. The luxury pet products sector has seen the most growth in recent years and continues to lead the pack in regards to the sale of pet merchandise. Consumers want the best for their pets and they are eager to shell out huge bucks to find the goods they desire. Individuals who buy luxury pet products are usually more wealthy. In addition they tend to buy a complete ensemble of pet accessories. The pet sweater must suit the pet carrier and the very often, that should match what the owner is wearing too. Nonetheless, it is not only clothing items which are on every pet owners shopping list - There are now $430 indoor potties, $30-an-ounce perfume, climate controlled pet carriers, jeweled pet collars (with real jewels), $225 trench coats, designer pet beds, dog shoes, Halloween costumes, Zen dining tables, pet spas, even trinkets nail polish!

2. Traveling pets. Have pets will travel is the mantra of many pet owners. To perform this in comfort and style demands the right kind of products and accessories. Climate controlled pet carriers; pet booster chairs and pet strollers allow that traveling pet to ride in style.

3. Exotic pets. Eco-friendly and organic products are a massive influence on pet merchandise earnings in the last couple years. This trend is continuing, in fact the most significant growth sector in many pet merchandise groups has been a lot of eco-friendly and organic products. If you sell pet products you have to present your buyers some eco-friendly versions of pet products.

4. Exotic pets. While dogs and cats are surely the most well-known pets, we're also seeing a trend towards ownership of more exotic pets. Today there is a demand for goods for birds, fish, reptiles, ferrets, mice, rats, hamsters, gerbils, pot belly pigs, rabbits, chinchillas, aquatic turtles and more.

5. Fashion pets. Today's pets are so well dressed with coordinating accessories they can easily grace the cover of Pet Vogue magazine. Pet proprietor fashionistas are snapping up designer style pet products in a frenzied rate. Pink-a-holic pet? There is a ton of hot pink fashion pet products out there. More into the preppy look? Outfit your furry friend and his goods so that he looks straight from the Ivy League. Is Bowser a stone- and-roll dog? He will look and act the part with the current pet fashion products. Pets and fashion have united in a huge way!

Product Categories:

There are literally hundreds of categories of pet products. The following 5 umbrella classes offer you a lot of opportunity to drill down and look for sub-niches and micro-niches.

1. Pet Transportation. Pets are on the go! And pet strollers, pet carriers and pet booster seats, all help your pet get there safely, soundly and in fashion. A recent pet enthusiast's blog featured 16 reasons your pet needs a pet stroller! Pet ramps and stairs help elderly pets stay comfortable in the event of health problems. Liners and obstacles for automobiles help keep your car clean and fresh (and your pet secure) while he rides round the town.

2. Pet Housing and Home Decor. A pet's house is his castle and among the best selling pet product classes is that of pet homes, beds, kitty condos, pet couches, chairs, pillows and the like! Blankets, bowls and feeders all around out the home d├ęcor demands of a happy and well-nested pet.

3. Pet Clothing and Accessories. The options are endless in the pet accessory marketplace! Dog toys, grooming accessories, pet shoes, pet eye ware, pet safety products, grooming products, art work, pet exercisers, pet treadmills, pet games, and pet jewelry are only a small sampling of the goods that are being snapped up by the current pet owner.

4. Pet Health. Pet owners are very concerned about their pet's health and also the sale of pet health products are on the rise. From pet treadmills to dressing products, lotions and potions, to supplements and supplements supplements, individuals are paying as much attention to their pet's health as they are their very own.

5. Pet Products for humans. A consistent trait of pet owners is that they not only like to purchase products for their pets, they also like to purchase products for themselves which signify their pets. Consider the 38 year old Chicago executive who owns two Golden Retrievers. Her home is filled with pieces of art, figurines, t-shirts, books and jewelry all representing the Golden Retriever breed. Pet lovers who can not own pets because of allergies or logistical reasons but still want to feel associated with a pet can also be buying these kinds of pet items in droves.

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